Woolworths Pre-Commitment Pokies Card Satisfies Vocal Opposition

Woolworths Pre-Commitment Pokies Card Satisfies Vocal Opposition

Australian supermarket chain Woolworths’ relocate to introduce a gambling benefits card for regular pokies players at its Victorian bars met very good opposition among government representatives and gambling critics.

The ALH Group, in which Woolworths holds a 96per cent stake, would be to introduce the so-called Monty’s Reward card in Victoria by the year’s end. The card had been described as a voluntary pre-commitment measure.

Earlier in the day this the state adopted a policy oriented towards the minimization of the harm that poker machines can cause to gambling customers year. Nevertheless, the Woolworths card was seen by numerous as something that may have the effect that is opposite.

Nick Xenophon, a independent senator for south Australia, commented in the supermarket giant’s choice to introduce the loyalty system as cynical. Based on the official, what have been prepared by the government as ‘a harm-minimization measure’ had been converted into a ‘harm-exacerbation’ one by Woolworths.

Monty’s Reward card was made by popular manufacturer of poker devices as well as other products for the gambling industry Bally Technologies. When placed as a offered poker device, it could feature different marketing messages whilst the card owner performs. In addition, it might be possible for gambling customers to purchase drinks and never having to interrupt their game.

Paul Bendat, a prominent campaigner against poker machines, said that the concept for pre-commitment cards had been a foundation in the Victorian federal government’s policy to reduce risks that gambling poses to clients.

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